Not betting favorites and making that work for you.

At most tracks, the favorites win around 35 to 40 percent of the time. But what if you could figure out which ones to stay away from and which ones to play against. So, you could predict whether or not the favorite would win or lose correctly 75 percent of the time?
If you could do that, how valuable would this information be and how could you use it to make money, if you could?
You would think it would be worth something in terms of increasing your profit.